SpaceVision AI Enables Up to 400% Improvement in DOOH Advertising Results through Better Audience Engagement Tracking
October 30, 2024
Digital out-of-home (DOOH) experts leverage proprietary computer vision and artificial intelligence (AI) to enable more optimal budget allocation and better ad customizationSeoul, Korea
SpaceVision AI announced that its proprietary technologies for digital out-of-home (DOOH) public displays have enabled clients to grow sales revenue by up to 400%. based on retail client data measured in Japan.
DOOH ads can be found on digital billboards, signage, and screens in locations such as retail malls, airports, transit systems and gas stations. DOOH has traditionally been a challenging medium, however, because it has been difficult to track audience engagement and attribute revenue to DOOH campaigns. This is the problem SpaceVision AI is solving with advanced computer vision and artificial intelligence (AI), which improves engagement tracking.
SpaceVision AI's performance measurement solution, exhibited together with SuperSign at CES, ISE, and other events, by invitation from LG Electronics.
“We leverage novel technologies to make it easier to measure customer engagement with DOOH advertisement content — analyzing people's behaviors and interest in indoor and outdoor retail environment spaces,” said founder and CEO Dongwook Lee. “AI-driven content selection and analysis based on customer activity has shown tremendous success.” SpaceVision AI, which currently holds the most advanced technology in this field, will strive to maintain this leading edge.
Already, outdoor media is highly digitalized and continues to digitize rapidly. SpaceVision AI is working to improve advertising effectiveness by creating a closed loop for outdoor media. Its goal is to drive gains in measuring the effectiveness of outdoor advertising and further improve its impact in an all-in-one solution.
With SpaceVision, DOOH advertisers can overcome a long-term problem in the space, which is the misallocation of advertising budgets. Without effective audience tracking, advertisers can easily over-invest in low-impact ads while allocating too little spend on high-impact ads. SpaceVision helps DOOH advertisers avoid this budgetary trap.
SpaceVision AI’s proprietary computer vision technology measures the demographic data of audiences, providing information on how many people were exposed to an ad and the engagement rates from the target demographic. The company can also deliver customized ads based on the audience's age and gender, measuring attention levels by creative material. It can then automatically increase the exposure of the most attention-grabbing content.
