A New Era of DOOH and Retail Media: AI-Powered Insights and Optimization with SpaceVision AI
March 15, 2025
DOOH advertising, a key driver of trends like Retail Media, has experienced significant transformation with the advent of artificial intelligence (AI).
SpaceVision AI is leveraging this shift to help clients achieve impressive sales growth, with some examples showing increases of 400% or more, through advanced computer vision and AI to track audience engagement with DOOH advertising.
A Challenging Medium Filled With Potential DOOH is a difficult medium to make the most of, but advertisers know that displayed ads work well enough to invest in them-the problem is that many don't know who they work on or how effective they really are. As a result, DOOH advertising often involves inefficient budget allocation for low-impact ads. SpaceVision AI has become the solution advertisers need to reverse this dynamic.
An All-In-One AI Solution SpaceVision is pioneering a new standard in measuring and enhancing the effectiveness of outdoor advertising, with a particular focus on DOOH and retail media. A few years ago, this might have seemed impossible, but the rise of AI has changed things.
With SpaceVision's proprietary computer vision technology, they can analyze audience demographics while tracking exposure and engagement with outdoor advertisements. This provides invaluable insights and a comprehensive understanding of the overall effectiveness of each campaign.
"Leveraging our AI technology, businesses can quickly and accurately identify which products or ad content capture audience interest and respond with effective sales strategies," said Dongwook Lee, founder and CEO. "SpaceVision's solution is a commercially deployed product actively being adopted in the DOOH market by leading advertisers and retailers in advanced markets."
SpaceVision offers features for delivering customized advertisements that take demographics into account, considering the audience's age, gender, and attention levels to creative material. With this data in mind, SpaceVision AI automatically increases the exposure of attention-grabbing content. This way, the technology works to improve the effectiveness of DOOH advertising.
"We leverage novel technologies to make measuring customer engagement with DOOH advertisement content easier," said Lee, "analyzing people's behaviors and interest in indoor and outdoor retail environment spaces. AI-driven content selection and analysis based on customer activity has shown tremendous success."
